Seth Godin – Freelancer Course

Seth Godin – Freelancer Course

Check it out: Seth Godin – Freelancer Course

What you’ll learn

Master how to make your work unique, create a well-known brand, find clients, and increase demand for your products or services
Understand what it takes to be more than the average freelancer
Turn professional and make a commitment to finding better clients and doing better work

Requirements

No requirements! Just motivation to be your own boss and do great work that makes a difference

Description

Contents and Overview

This course begins with an introduction into what it means to be a freelancer, regardless of what industry you work in.

You’ll realize that you have the opportunity to take control of your career, regardless of your previous experience, by seeing the world the way your clients do.

Seth walks you through choosing your clients and how to be at the right place at the right time to find them. By pushing yourself to produce remarkable work, the clients will start coming to you.

Each short, intense (and sometimes funny) lecture helps you identify ways to build your reputation and promote your business so you can step out of invisibility. You’ll make your work more valuable, and you’ll know how to price your work to attract and retain clients.

You have the opportunity to become a well-known specialist in your field. You’ll learn the foundation that consistently generates client leads that translate into a higher freelancer income.

Also included: In-depth answers to FAQs that Seth has collected from his audience in preparation for this course. The FAQs will help clarify common concerns that freelancers have, as well as provide insight into overcoming everyday challenges.

Throughout the course, you’ll have the opportunity to complete exercises that will help you forge a path you can easily follow. You’ll get as much out of this course as you choose to put into it.

By the end of this course, you’ll know what you need to do to pave your way towards a more lucrative and fulfilling freelancing career. You’ll be confident enough to be your own boss, and you’ll know how to put your goals in motion.

Whether you’re currently freelancing full-time or you’re stuck in a job that you want to get out of, Seth shows you what it takes to be an accomplished freelancer—or, as he calls it, “a warrior without a king.”

Who this course is for:

Current freelancers who want to build and differentiate their businesses
Anyone interested in becoming a professional freelancer
This is not a course for people who seek shortcuts, guaranteed results and an easy path

Course content

How to move up

Why be a freelancer
A warrior without a king
Moving up the ladder
Weaving a braid
Exercise – Who are you
5 kinds of freelancing
Are you unmistakable?
Exercise – What do you provide

Building assets

Different forms of merit
Exercise – 10 things you deliver to your client
FAQ: Fear of rejection
Building your assets
Exercise – Rank Yourself

Managing clients

Choose your customers
FAQ: Firing a client
FAQ: Questions to ask a new client
How to increase demand
FAQ: When a client disagrees with your vision

Strategies you choose

Right place right time
Get subscribers
Two words in ‘I’
FAQ: Building a name as a new freelancer

Storytelling

The 4 principles of storytelling
Exercise – B2B sales
The story is what we hire
Excuses are part of the story
FAQ: Importance of a contract
An aside about how you buy
FAQ: When a client has a budget

Scarcity, value and your choice

Choose the right business
FAQ: Local expert vs. wider reach
Product adoption lifecycle
How to create scarcity
Understanding customer LTV
Different ways to go to market

Pricing

What your craft is worth
Working for free
FAQ: Working for exposure
Questions worth asking yourself

Unique voice

Famous to the family
Stories of family fame
Your brand is human
Finding your edge
Exercise – Develop a unique voice
FAQ: Making a living as a fiction writer

Reputation

The testimonial book
It costs too much to shop around
SEO of a kingdom of one
Seaweed and permission
Exercise – Permission
FAQ: Competing with cheap labor
FAQ: Too expensive despite experience

Promotion

Promotional choices
Drip by drip
Stepping out of your invisibility
(Don’t) become an insider
Taking the leap as a strategy

Organize and connect

Defining communities
500 disconnected people
Exercise – Organize and connect

Leverage content

Your own publishing platform
Debunk and inform
Exercise – Leveraging content
In public or for competitors
Exercise – Organize your competitors
Opportunities to consider

Sell and promote

The fear of buying
Exercise – Sales
The obligating question
Positioning
Patience and choosing your industry
Pricing and coupons
FAQ: Displaying prices on a website
Thriving on free

Going to market

Be the impresario
Overspecialize
Go outside the system
Get ‘famous’
The poor man’s

Turn pro

Making time
FAQ: Consistently generating qualified leads
Financial hygiene
Be smart
Words in -ent
Exercise – Make a timeline
Readings
One last thing

A bonus Q&A

Live at Creative Mornings Summit