Lean Content Academy – The Driver-Barrier-Opportunity Content Planning Tool

Lean Content Academy – The Driver-Barrier-Opportunity Content Planning Tool

Check it out: Lean Content Academy – The Driver-Barrier-Opportunity Content Planning Tool

The Driver-Barrier-Opportunity Content Planning Tool

Want to know how to make your content really speak to your target customer?

It’s about understanding the finer points of what motivates them and what gives them cause for hesitation.

This tool allows you to break down your customers’ drivers and barriers – and convert them into clear messaging opportunities so that you can create more powerful and persuasive content.

What makes them stop – and what makes them go?
You want your customers to take a certain action, right?

Whether it’s a purchase, a signup, or to just understand a part of your offering, the purpose of your marketing activities is to prompt this change.

So how can you engineer your communications to do this? The answer is surprisingly simple.

Drivers Lean Content Academy – The Driver-Barrier-Opportunity Content Planning Tool
The motivators – the things that make your customers want to take action. An easier life, more money, ease of use, convenience of location; every product and every customer is different!

Barriers Lean Content Academy – The Driver-Barrier-Opportunity Content Planning Tool
These are the things that hold your customer back from taking action – they could be real, like high costs, or perceived, like the fact that people don’t realise you offer home delivery.