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I was passionate about personal finance because my wife and I had just gotten out of debt.
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What This Step Looks Like in Action:
Early in my speaking career, I wanted to speak to high school audiences about personal finance. On paper, it made so much sense:
I was passionate about personal finance because my wife and I had just gotten out of debt.
High school students learn almost nothing about personal finance in school.
Everyone understands why it would be useful for high school students to learn about personal finance.
But there was one big problem: every school I talked to had zero interest in booking personal finance speakers. It just wasn’t something they were used to hiring speakers to talk about.
But when I asked what they did hire speakers to talk about, I consistently heard the same response:
“Well, we usually look for speakers who can help students transition to college or life beyond college.”
Ding ding ding! That was exactly what my personal finance talk would help students do. I just wasn’t speaking the same language when I described it to administrators.
All I needed to do was align the problem I wanted to solve with the problem schools needed to solve. I created a talk built around helping high school students transition to college that featured personal finance as a major chunk of the presentation.
After that, getting booked was never a problem.
Step #2:
Find the people who are
desperately searching for answers
to that problem.
Once you’ve pinpointed the problem you can solve, the next challenge becomes finding the people who are looking for solutions to that problem.
Unfortunately, this is where most people make another big mistake. Because there are two kinds of people you can go looking for at this point:
People who are seeking any type of solution to the problem you solve.
People who are looking for speakers they can pay to be the solution to the problem you solve.
This sounds obvious, but it’s a critically important distinction to make…
It is much easier to get booked and paid to speak by an organization or event that already hires speakers than it is by one that doesn’t.
Getting distracted by Group #1 is how you end up spending a week exchanging emails with a student organization at your local college only to discover they don’t actually have a budget for paying speakers.
But when you start focusing on finding Group #2, you’ll quickly learn 2 things:
- If you’ve pinpointed the right problem, paid speaking opportunities are NOT difficult to find.
- Your competition for those paid speaking opportunities is often not nearly as intimidating as you think.
What This Step Looks Like in Action:
When BPS student Harjot Singh started looking for events in the healthcare space, he was intimidated for reasons you’re likely familiar with:
- What if he couldn’t find the right events?
- What if no one paid to book speakers like him?
- What if he was miles behind the competition?
But look what happened when he followed the step-by-step strategies for uncovering speaking leads we teach in BPS:
Breakthrough #1:
He realized that “events were not hard to find.”
Breakthrough #2:
He now feels like he “can pitch to the highest event planners.”
When you put in the work to pinpoint the right problem to solve, finding the people who will pay for you to solve that problem comes down to simply knowing where to look—which is exactly what we show you how to do inside Booked & Paid to Speak.
Step #3:
Present yourself as the perfect solution to that problem (even if you’re not known as the go-to “expert” in your field yet)
Convincing the right people that you’re the right person for the job is not about being salesy.
You don’t have to transform yourself into a used car salesman and go into “closing” mode. You don’t need to roll out a laundry list of accomplishments and industry accolades.
If you’ve done Steps 1 and 2 properly, you only need two things to convince decision makers you’re the right person for the job:
A basic website.
A basic demo video.
Not a bestselling book. Not a YouTube channel with thousands of subscribers. Not a made-for-TV movie that was inspired by your life story.
If you have a basic website and demo video (and I can show you exactly how to put these together, even if you have no tech skills and no footage of yourself speaking) booking paid speaking gigs comes down to simply building relationships.
Which means you can finally focus on just being yourself instead of worrying about having to “sell” yourself.
What This Step Looks Like in Action:
When Andrew Dawson started sending cold emails to decision makers after enrolling in BPS, he didn’t have a bunch of fancy marketing materials. All he had was a link to his website that he included in his email signature. Here’s what happened, in his own words:
To recap:
He didn’t have to list out a ton of experience or industry accolades.
He didn’t have to go into “sales mode” and smooth-talk his way into a gig.
He simply asked if and when they book speakers, put a link to his website in his signature, and locked in $4,000 in bookings.
And Andrew’s not alone. Check out two more examples that show what having the right video and website can do for you:
THIS is why Steps #1 and #2 are so powerful. When you’re focused on the right problem and you’re reaching out to people who are looking for speakers to solve that problem, a couple pieces of simple content (Step #3) will do all the selling for you.
That’s why we built Booked & Paid to Speak to take you through all 3 of these steps in a simple, straightforward format that’s proven to get results for both new and experienced speakers.
Introducing
Booked & Paid to Speak
By The Speaker Lab
Booked & Paid to Speak gives you a proven, step-by-step system for finding and consistently booking paid speaking engagements that pay what you’re worth.
It equips you with:
